IABUK : Download: Advertising and Games
At least 20.1 million people in the UK regularly play games across various platforms for hours on end each week (GameVision 2010). Uniquely, when we play a game our attention is focused solely on that media because to be distracted is to lose. Consequently 72% of gamers recall ads they’ve seen for brands in-game (Microsoft 2009). For advertisers, gaming is a medium that delivers outstanding, industry beating results - something every brand should want to be part of.
With a wealth of advertising options across games consoles, on the internet and on mobile, brands are now spoilt for choice. Creative executions include Dynamic In-Game Adverts, Fixed Product Placement, rich media ads around online social/casual games and gaming websites, re-skinning existing games and even creating your own.
This book, compiled by the IAB Games Steering Group - a committee of senior gaming experts - is an introduction to the games advertising planning and buying process. Whether you’re looking to run your fi rst campaign using games or you’ve run many before, this book will help you engage with consumers using what has arguably already become the world’s most exciting entertainment medium.
vrijdag 1 oktober 2010
donderdag 30 september 2010
Networking 101: How can I help you?
Networking 101: How can I help you?
Networking 101: How can I help you?
Posted September 29th, 2010 by drworthen and filed in Internet marketing, Tips, Training
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You’ve heard it before, and you’ll hear it again: “Your Network equals Your Net Worth.”
It goes without saying that Networking, and your individual aptitude for networking in general, are a integral part of success for any business owner. Good business is good relationships, simple as that.
There are countless experts, sociologists, gurus and moguls out there who will give you advice about how to become a better “Networker.” They’ll talk about things like: eye contact, repeating the person’s name, complimenting them, trying to find a common interest. All of those are great points; without question valid and effective. But is it possible that there is something more simplistic we are ignoring? Something that has nothing to do with the ability to avoid blinking in the course of a 15 minute conversation, or trying to discuss how low your new golfing buddies handicap is?
There is! It’s called How Can I Help You.
Here at PRO, we speak and believe, that your income is in direct correlation to your value to society. The more value you add, the more income you will earn and deserve.
The next time you have an opportunity to network for your business, instead of searching for surface details to latch association to; instead approach it with the mentality of service. Say to yourself: “I’m going to find out how I can HELP this person.”
Try it, and just maybe that person will find a way to HELP YOU.
Your friends at CarbonCopyPRO-
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Networking 101: How can I help you?
Posted September 29th, 2010 by drworthen and filed in Internet marketing, Tips, Training
Add a Comment
You’ve heard it before, and you’ll hear it again: “Your Network equals Your Net Worth.”
It goes without saying that Networking, and your individual aptitude for networking in general, are a integral part of success for any business owner. Good business is good relationships, simple as that.
There are countless experts, sociologists, gurus and moguls out there who will give you advice about how to become a better “Networker.” They’ll talk about things like: eye contact, repeating the person’s name, complimenting them, trying to find a common interest. All of those are great points; without question valid and effective. But is it possible that there is something more simplistic we are ignoring? Something that has nothing to do with the ability to avoid blinking in the course of a 15 minute conversation, or trying to discuss how low your new golfing buddies handicap is?
There is! It’s called How Can I Help You.
Here at PRO, we speak and believe, that your income is in direct correlation to your value to society. The more value you add, the more income you will earn and deserve.
The next time you have an opportunity to network for your business, instead of searching for surface details to latch association to; instead approach it with the mentality of service. Say to yourself: “I’m going to find out how I can HELP this person.”
Try it, and just maybe that person will find a way to HELP YOU.
Your friends at CarbonCopyPRO-
ShareThis
If you like this post, please share it!
woensdag 29 september 2010
Profiting From Affiliate Marketing - Choose A Profitable Niche
Profiting From Affiliate Marketing - Choose A Profitable Niche
The first thing you need to do in affiliate marketing is to choose a niche (that you want to promote products/services in). This is the first step, and also one of the most important step toward affiliate marketing success and you would not want to get this wrong.
In this article, I am going to share with you some tips on how you can start choosing a profitable niche market.
1. Brainstorming
Many newbie affiliate marketers bump into this problem - And that is, they do not know what to promote!
There are 1,001 niches available (from health and fitness, business opportunities, love and relationships, finance and investment, self-improvement, home and garden, etc.) for you to choose from. I can say that you are literally spoiled for choice here.
So, which niche should you venture into? The first thing you can do is to do some simple brainstorming.
Especially when you are just starting out, you will want to go into niches that you have an affinity with. The reason is because, by going into a niche that you have an interest with, you will know exactly the problems that people in your niche are facing, and as such, you will be in a better position to locate products/services (that you can promote as an affiliate) to help them with their problems.
As long as you can find products/services to problems in which people are currently facing, and you explain to them how these products/services can help them solve their problems, you can be sure that people will want to buy them (and you will be able to generate commissions for every single sale you refer to these products/services).
2. Check For Demand
After you have decided on the niche market that you have an affinity with, the next thing you need to do is to check for demand.
The reason why you want to do so is because, if nobody is interested in what you are interested in, then there is no way you will be able to generate a single cent from the market!
There are a few simple ways which you can use to find out whether or not there is a demand in the niche market that you are intending to go into, and they are:
Books: Check out Amazon's website. Find out whether or not there are books written for the market that you are intending to go into.
Magazines: Are there any magazines dedicated to your affinity market? If there are lots of magazine available, you can be sure that people are indeed spending money in this market (and that means there is a huge potential for you to be able to generate a lot of money in this market as well). The reason is because, these magazine publishers will not publish magazines in markets with little or no demand. So, if you find lots of magazines available, that means good news for you.
Articles: Check out major article directories such as EzineArticles and GoArticles and find out whether or not there are articles written in the niche that you are intending to go into - If there are lots of articles, chances are there is a demand in it (and that means you can safely go into it)
3. Keyword Research
There are various keyword research tools (Such as the free Google AdWords Keyword Research Tool, free Wordtracker Tool, and the free Keyword Discovery Keyword Research Tool) that you can make use for free to check out whether or not there are people searching for the niche that you have selected in the brainstorming process.
Generally, I would go into the niche if there are at least 1,000 monthly searches for the keywords that are relating to the niche that I have selected in the brainstorming process.
If there are no books or magazines, or articles written that is about the niche that you have just brainstormed, or that there is a low search volume for the keywords around the niche, then my suggestion is that you look for other niches to work on (as chances are there is very little demand for it, and likelihood is that you will not be able to generate a lot of money in this niche as well).
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Article Source: http://EzineArticles.com/?expert=Jun_Yuan_Lim
Honest Affiliate Marketers Needed In Industry
Honest Affiliate Marketers Needed In Industry
Affiliate Marketing may be the most misunderstood words to those who aren't in this field of opportunity, or who are just beginning to enter it. Simply put, affiliate marketing is not that much different than being a salesman for other companies. However, there is a difference. Rather than actually remaining with a customer on the sales floor and being sure they buy, you are more like a "barker," who stands outside the doors of businesses, inviting people to enter and look around. As they enter the store you stamp them with your I.D. If they buy something the owner sees it was you who convinced them to enter and he gives you a commission of the sale.
On the Internet, you, as a salesman, are using your own websites (or other avenues of your Internet presence) as a way to send people to the store you are affiliated with. Your "barking" is done through banner ads, text links, articles, and a variety of other methods to convince people to visit the site or product you are referring. Through coding, a unique identifier is created which informs the other website that it was you who sent them a visitor. This identifier is called a "cookie." Most often, a reputable affiliate house, that may track hundreds of different business and many thousands of transactions, will keep track of clicks generated, commissions earned, money owed to the affiliate, and records of payment.
Affiliate Marketing is a legitimate and truly lucrative way to make money at home, on your computer. The problem is that far too many unscrupulous affiliate marketers have given this low start-up cost industry a black eye due to dishonest statements, false promises, and generally dishonest practices that fool many people into buying worthless products. This is especially true if the products are programs that promise overnight wealth or the ability to immediately generate money from home. Once Mr. & Mrs. Average are scammed they are unlikely to ever again make a purchase over the Internet, or believe that an honest living can be made from home as an affiliate marketer.
Because of the numerous Internet scams and ripoffs that are reported on news broadcasts (some not even involving AM) or in the newspapers, it is a common misconception that anyone who makes money on the Internet, as their primary business of affiliate marketing, is somehow involved in trying to steal the unsuspecting computer user's money. The fact is that 99.9% of those already involved in this field are not dishonest.
If you desire to be an affiliate marketer, please remain honest and never mislead your customers. Also, don't be afraid to expose those who do. The industry needs more good people who are willing to sell honestly, thus helping the consumer and earning their trust.
On the Internet, you, as a salesman, are using your own websites (or other avenues of your Internet presence) as a way to send people to the store you are affiliated with. Your "barking" is done through banner ads, text links, articles, and a variety of other methods to convince people to visit the site or product you are referring. Through coding, a unique identifier is created which informs the other website that it was you who sent them a visitor. This identifier is called a "cookie." Most often, a reputable affiliate house, that may track hundreds of different business and many thousands of transactions, will keep track of clicks generated, commissions earned, money owed to the affiliate, and records of payment.
Affiliate Marketing is a legitimate and truly lucrative way to make money at home, on your computer. The problem is that far too many unscrupulous affiliate marketers have given this low start-up cost industry a black eye due to dishonest statements, false promises, and generally dishonest practices that fool many people into buying worthless products. This is especially true if the products are programs that promise overnight wealth or the ability to immediately generate money from home. Once Mr. & Mrs. Average are scammed they are unlikely to ever again make a purchase over the Internet, or believe that an honest living can be made from home as an affiliate marketer.
Because of the numerous Internet scams and ripoffs that are reported on news broadcasts (some not even involving AM) or in the newspapers, it is a common misconception that anyone who makes money on the Internet, as their primary business of affiliate marketing, is somehow involved in trying to steal the unsuspecting computer user's money. The fact is that 99.9% of those already involved in this field are not dishonest.
If you desire to be an affiliate marketer, please remain honest and never mislead your customers. Also, don't be afraid to expose those who do. The industry needs more good people who are willing to sell honestly, thus helping the consumer and earning their trust.
Matthew A. Dees, a successful webmaster and affiliate marketer, teaches website creation in NE Pennsylvania. His download program, for those outside PA is available at HomeIncome30.com, where you will receive a FREE Affiliate Marketing ebook. Matthew's forum, HomeIncomeForum.com, is open for all who wish to honestly discuss any aspect of website creation and affiliate marketing.
Article Source: http://EzineArticles.com/?expert=Matthew_Dees
dinsdag 28 september 2010
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